ABOUT THE JOB

The 'Tap & Go' by Mastercard outlines the advantages of utilizing contactless technology, emphasizing the importance of encouraging customers to adopt this payment method as a fast and secure option that requires only a simple tap of your contactless-enabled card or device.

The technology provides secure encryption and Zero Liability Protection, which states that Mastercard won't hold you responsible for unauthorized use if you report the loss or theft of your card to local financial institutions immediately after you become aware of it.

ABOUT THE JOB

Up until this point, there was a single IKEA store in Abu Dhabi, and the current location required a 30-minute drive from the city centre. In a bid to become more accessible, the Swedish furniture store decided to move closer to people's homes by opening a second 2,100 square meter branch at Al Wahda Mall, right in the heart of Abu Dhabi.

With the opening of a new store in sight, the Ogilvy advertising and marketing agency was appointed to promote the event, and I was contacted to create the key visuals and cinemagraphs for this campaign.

ABOUT THE COMPANY

The people behind this lovely and heart-melting project, TheUncommonDog, are first and foremost extremely passionate dog owners. Therefore, if they don't believe that our dogs would love a product, they won't offer it on their website under any circumstance.

Their goal is to provide an exemplary shopping experience and help us find the very best products our dogs need, at a great price. They also generously give back 10% of their annual profits to the American Society for the Prevention of Cruelty to Animals (ASPCA).

ABOUT THE PRODUCT

Worn on just two fingers, the StopSleep device immediately detects loss of concentration and fatigue, warning drivers with signals in the form of vibrations and loud alert tones, which escalate as the driver's loss of concentration increases.

The principle of the StopSleep device is based on the continuous analysis and measurement of skin conductivity using eight built-in electrodermal sensors. Before falling asleep, skin conductivity sharply decreases. As soon as the device detects these changes, it responds immediately.

ABOUT THE COMPANY

Offering more than 100,000 beauty and lifestyle products in online shops and 2,400 physical stores, Douglas inspires customers to live their own kind of beauty in the areas of perfumery, decorative cosmetics, plus skin and hair care, being Europe's leading premium beauty platform.

Through the launch of the first European marketplace for beauty products with an exclusive partner programme, Douglas expands its online presence with products from exclusively selected partners. One Two Free is one of these partners and required an online and in-store campaign for its launch.

ABOUT THE COMPANY

Since their inception in 1981, all Dermablend Professional products have adhered to strict standards to ensure they are safe for use on all skin types. The products' tolerance is tested on the most sensitive skin: reactive, allergic, acne-prone, and skin that is damaged or weakened by cancer treatments. Each product comes with the promise of being 100% hypoallergenic.

This is why, today, Dermablend Professional is the #1 dermatologist-recommended coverage brand in the USA, trusted by makeup artists and medical professionals alike.

ABOUT THE PROJECT

It Stops With Me is an Australian anti-racism campaign that aims to spotlight the fact that too many people experience racism, prejudice, and discrimination on a regular basis. All across Australia, there are people and organizations doing great things to reduce and prevent racism.

Recent research has shown that it’s often the people working on the ground within local communities or specific environments who have the best understanding of the issues and ideas for overcoming them in the most effective way in order to make a difference.

ABOUT THE COMPANY

Since the foundation of the company, Zdravo has selflessly invested its knowledge, energy, and capital in achieving and maintaining high-level standards. As a result, they have obtained numerous standards and certificates, proving their dedication to protecting consumers, employees, and the environment.

Zdravo was the first to gain the Environmental Management System certificate in Serbia, in the field of food production and food processing. This supports their claim of truly caring about all health-related aspects.