ABOUT THE JOB

Up until this point, there was a single IKEA store in Abu Dhabi, and the current location required a 30-minute drive from the city centre. In a bid to become more accessible, the Swedish furniture store decided to move closer to people’s homes by opening a second 2,100 square meter branch at Al Wahda Mall, right in the heart of Abu Dhabi.

With the opening of a new store in sight, the Ogilvy advertising and marketing agency was appointed to promote the event, and I was contacted to create the key still visuals and cinemagraphs for the advertising campaign.

MY CONTRIBUTION: STATIC KEY VISUALS AND CINEMAGRAPHS