ABOUT THE JOB

Up until this point, there was a single IKEA store in Abu Dhabi and the current location required a 30 minutes drive from the city centre. In a mission to become more accessible, the Swedish furniture store decided to move closer to people’s homes by opening a second 2100 square metres branch at Al Wahda Mall, right in the heart of Abu Dhabi.

With a new store opening in sight, the Ogilvy advertising and marketing agency was designated to promote the event and I was contacted to create the still key visuals and the cinemagraphs for the advertising campaign.

MY CONTRIBUTION: STATIC KEY VISUALS AND CINEMAGRAPHS