Outsourcing post-production doesn't need to feel like pulling teeth.

Hello! 👋 My name is Andrei Ivascu and most probably by the time you’re reading this I have Adobe Photoshop opened on two monitors, tweaking things and moving pixels around like a maniac.🥴

Helping photographers and agencies around the world in their pursuit of crafting better images has been the core of my work for the past couple of years. That being said, scrolling down will take you to an overview of my retouching and advertising portfolio. Enjoy!✌️

PS: If you had a bad day, move the mouse cursor over my face and try to replicate that look.

Outsourcing post-production doesn't need to feel like pulling teeth.

Hello! 👋 My name is Andrei Ivascu and most probably at the time you’re reading this I have Adobe Photoshop opened on two monitors, tweaking things and moving pixels around like a genuine maniac. 🥴

Outsourcing post-production doesn't need to feel like pulling teeth.

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Let’s start with some retouching work.

With whom have you worked so far?

Over the years I had the pleasure to do retouching and post-production work for brands like: Cartier, Chanel, Calvin Klein, L’Oreal, Gucci, Lexus, Canon, Karen Millen, IKEA, Pepsi, Lacoste, Samsung, Tiffany & Co, Tory Burch, Douglas, Louis Vuitton and magazines like: Vogue, Elle, Cosmopolitan, Harper’s Bazaar, L’Officiel, Marie Claire and Esquire.

Most of these jobs came from well known photographers such as Mazen AbuSrour, Camilla Armbrust, Laurence Ellis, Stefan Imielski and production companies such as ShotView GmbH, Meraki, WeLoveHop and Sanguine FZ.

What's your workflow from start to finish?

The projects that require just one piece of software from inception to completion are rare and far in between, which is why I became proficient at using multiple tools over the years.

For raw development I use CaptureOne, but upon request I can work in CameraRaw as well. Then I transition to Photoshop – this is the place where most of the work and all kinds of shenanigans are happening. For fine color adjustments I prefer to temporarily take the shots inside DaVinci Resolve.

Every stroke is made on a Wacom graphic tablet.

Post-production as an extended marathon.

Similar to any other creative craft, progression occurs only by putting in the hours and treating the process as a marathon rather than a quick sprint.

Most of my professional relationships and connections are lengthy and longstanding. I care about delivering good work and people naturally come back as a result.

This has to be my biggest flex, or at least the one that’s the most meaningful to me.

My workflow from start to finish.

The projects that require just one piece of software are rare and far in between. For raw development I use CaptureOne, then transition to Photoshop – this is the place where most of the work and all kinds of shenanigans are happening.

For fine color adjustments I prefer to temporarily take the shots inside DaVinci Resolve. Every stroke is made on a Wacom tablet.

Should we continue with a few advertising projects?

Mastercard “Tap & Go” fast payments.

ABOUT THE JOB

The "Tap & Go" campaign by Mastercard explains the benefits of using the contactless technology and why the customers should be encouraged to use this payment method. Quick and safe with just a tap of your contactless-enabled card or device.

The technology provides a secure encryption and Zero Liability Protection, which states that Mastercard won't hold you responsible for unauthorized use if you report the loss or theft of your card to the local financial institutions immediately after you become aware of it.

Click to see the final project.

IKEA store opening campaign,‎‎ Abu Dhabi.

ABOUT THE JOB

Up until this point, there was a single IKEA store in Abu Dhabi and the current location required a 30 minutes drive from the city centre. In a mission to become more accessible, the Swedish furniture store decided to move closer to people's homes by opening a second 2100 square metres branch at Al Wahda Mall, right in the heart of Abu Dhabi.

With a new store opening in sight, the Ogilvy advertising and marketing agency was designated to promote the event and I was contacted to create the still key visuals and the cinemagraphs for the advertising campaign.

Click to see the final project.

Hand picked products for your best friend.

ABOUT THE COMPANY

The people behind this lovely and heart-melting project, TheUncommonDog, are first and foremost extremely passionate dog owners. Therefore, if they don't believe that our dogs would love a product, they won't offer it on their website under no circumstance.

As I was told and I sincerely believe, their goal is to provide an exemplary shopping experience and help us find the very best products our dogs need, at a great price. They're also giving back 10% of their annual profits to the American Society for the Prevention of Cruelty to Animals (ASPCA).

Click to see the final project.

There’s no way to brake when you’re asleep.

ABOUT THE PRODUCT

Worn on just two fingers, the StopSleep device immediately detects loss of concentration and fatigue, warning drivers using signals in the form of vibrations and loud alert tones, which will escalate as the driver's loss of concentration increases.

The principle of the StopSleep device is based on the continuous analysis and measurement of skin conductivity using eight built in electrodermal sensors. Before falling asleep the skin conductivity sharply decreases. As soon as the device detects these changes, it responds immediately.

Click to see the final project.

Douglas One Two Free cosmetics campaign.

ABOUT THE COMPANY

Offering more than 100,000 beauty and lifestyle products in online shops and 2,400 physical stores, Douglas inspires customers to live their own kind of beauty in the areas of perfumery, decorative cosmetics, plus skin and hair care, being Europe's leading premium beauty platform.

Through the launch of the first European marketplace for beauty products with an exclusive partner programme, Douglas expands its online presence with the products of exclusively selected partners. One Two Free is one of these partners and needed an online and in-store campaign for its launch.

Click to see the final project.

Dermablend Professional campaign.

ABOUT THE COMPANY

Since their inception in 1981, all Dermablend Professional products have followed strict standards to ensure that they are safe to use on all skin types. Products’ tolerance is tested on the most sensitive skin: reactive, allergic, acne-prone, eczema-prone, and damaged or weakened by cancer treatments; and come with a promised prerequisite of being 100% hypoallergenic.

This is why today Dermablend Professional is the #1 dermatologist recommended coverage brand in USA, trusted by makeup artists and medical professionals alike.