About the job

Up until this point, there was a single IKEA store in Abu Dhabi and the current location required a 30 minutes drive from the city centre. In a mission to become more accessible, the Swedish furniture store decided to move closer to people’s homes by opening a second 2100 square metres branch at Al Wahda Mall, right in the heart of Abu Dhabi.

With a new store opening in sight, the Ogilvy advertising and marketing agency was designated to promote the event and I was contacted to create the still key visuals and the cinemagraphs for the advertising campaign.

My Contribution: Static key visuals and cinemagraphs

Cinemagraphs requested for web & IN-STORE usage

© 2012-2021 Andrei Ivascu