How fashion photography can take advantage of the CGI / 3D revolution?
When it comes to compositing work, it usually means replacing a bad area from the main shot with a good area from another shot. But what if the second shot is just as bad as the main shot? Or what if there’s no second shot at all? We’ve all been there.
Just a few words about Cinemagraphs: what, how and why they matter.
They look simple yet very engaging and the reason why the cinemagraph has been invented in the industry is to allow photographers to preserve the living moment. “More than a photo, but less than a video” is the most common expression used to describe this type of artwork.
What color grading is and how it looks like when applied – B & A example.
There always seems to be an interest, as well as a bit of confusion, when it comes to color grading techniques. Getting good color can sometimes be a difficult task, but like photography or painting, color grading is an art form that is best learned by doing.
If you want your files to be delivered in Adobe RGB don’t send them in sRGB.
Most of the time I get asked to deliver the final files in the AdobeRGB color space and I have absolutely no problem doing so. Unless the client has sent the files in the sRGB color space. That would be a problem, because converting from sRGB to AdobeRGB is pointless.
Useful retouching-related excerpts from “The Makeup artist handbook”
Makeup knowledge is a game changer and it could represent a big advantage in the retouching industry. This article’s purpose is to expose some basic facts and techniques derived from professional hi-end makeup artists that can be used in your retouching workflow.
What is a solar curve and how to use them on your files?
When we talk about photo retouching, we talk about details and flaws that (al least sometimes) can be very easily omitted after spending a few hours working on a single image. That’s why we need a special technique to take care of this problem.
Photoshop doesn’t allow you to enable OpenGL? Problem solved!
Adobe Photoshop CS4, CS5 and CS6 use the GPU when the installed video card supports the OpenGL standard and has at least 512MB of video RAM. The advantages of using a compatible video card with Photoshop are that you can experience better performance and a lot more fancy features.
Mastercard “Tap & Go” fast payments.
ABOUT THE JOB
The ‘Tap & Go’ by Mastercard outlines the advantages of utilizing contactless technology, emphasizing the importance of encouraging customers to adopt this payment method as a fast and secure option that requires only a simple tap of your contactless-enabled card or device.
The technology provides secure encryption and Zero Liability Protection, which states that Mastercard won’t hold you responsible for unauthorized use if you report the loss or theft of your card to local financial institutions immediately after you become aware of it.
IKEA store opening campaign, Abu Dhabi.
ABOUT THE JOB
Up until this point, there was a single IKEA store in Abu Dhabi, and the current location required a 30-minute drive from the city centre. In a bid to become more accessible, the Swedish furniture store decided to move closer to people’s homes by opening a second 2,100 square meter branch at Al Wahda Mall, right in the heart of Abu Dhabi.
With the opening of a new store in sight, the Ogilvy advertising and marketing agency was appointed to promote the event, and I was contacted to create the key visuals and cinemagraphs for this campaign.
Hand picked products for your best friend. (artwork video included)
ABOUT THE COMPANY
The people behind this lovely and heart-melting project, TheUncommonDog, are first and foremost extremely passionate dog owners. Therefore, if they don’t believe that our dogs would love a product, they won’t offer it on their website under any circumstance.
Their goal is to provide an exemplary shopping experience and help us find the very best products our dogs need, at a great price. They also generously give back 10% of their annual profits to the American Society for the Prevention of Cruelty to Animals (ASPCA).
