Hello! 👋 My name is Andrei Ivascu and most probably by the time you’re reading this intro I have Adobe Photoshop running on two monitors, tweaking colors and moving pixels around like a maniac. 🥴
Helping photographers and agencies around the world in their pursuit of crafting better images has been the core of my work for the past couple of years. That being said, scrolling down will take you to an overview of my retouching, advertising, and CGI portfolios. Enjoy!✌️
Hello! 👋 My name is Andrei Ivascu and most probably at the time you’re reading this I have Adobe Photoshop opened on two monitors, tweaking things and moving pixels around like a genuine maniac.🥴
Helping photographers and agencies around the world in their pursuit of crafting better images has been the core of my work for the past couple of years. That being said, scrolling down will take you to an overview of my retouching and advertising portfolio. Enjoy!✌️
Over the years I had the pleasure to do retouching and post-production work for brands like: Cartier, Chanel, Calvin Klein, L’Oreal, Gucci, Lexus, Canon, Karen Millen, IKEA, Pepsi, Lacoste, Samsung, Tiffany & Co, Tory Burch, Douglas, Louis Vuitton and magazines like: Vogue, Elle, Cosmopolitan, Harper’s Bazaar, L’Officiel, Marie Claire and Esquire.
Most of these jobs came from well known photographers such as Mazen AbuSrour, Camilla Armbrust, Laurence Ellis, Stefan Imielski and production companies such as ShotView GmbH, Meraki, WeLoveHop and Sanguine FZ.
The projects that require just one piece of software from inception to completion are rare and far in between, which is why I became proficient at using multiple tools over the years.
For raw development I use CaptureOne, but upon request I can work in CameraRaw as well. Then I transition to Photoshop – this is the place where most of the work and all kinds of shenanigans are happening. For fine color adjustments I prefer to temporarily take the shots inside DaVinci Resolve.
Every stroke is made on a Wacom graphic tablet.
Similar to any other creative craft, progression occurs only by putting in the hours and treating the process as a marathon rather than a quick sprint.
Most of my professional relationships and connections are lengthy and longstanding. I care about delivering good work and people naturally come back as a result.
This has to be my biggest flex, or at least the one that’s the most meaningful to me.
Over the years I had the pleasure to do retouching and post-production work for brands like: Cartier, Chanel, Calvin Klein, L’Oreal, Gucci, Lexus, Canon, Karen Millen, IKEA, Pepsi, Lacoste, Samsung, Tiffany & Co, Tory Burch, Douglas, Louis Vuitton and magazines like: Vogue, Elle, Cosmopolitan, Harper’s Bazaar, L’Officiel, Marie Claire and Esquire.
Most of these jobs came from well known photographers such as Mazen AbuSrour, Camilla Armbrust, Laurence Ellis, Stefan Imielski and production companies such as ShotView GmbH, Meraki, WeLoveHop and Sanguine FZ.
The projects that require just one piece of software from inception to completion are rare and far in between, which is why I became proficient at using multiple tools over the years.
For raw development I use CaptureOne, but upon request I can work in CameraRaw as well. Then I transition to Photoshop – this is the place where most of the work and all kinds of shenanigans are happening. For fine color adjustments I prefer to temporarily take the shots inside DaVinci Resolve.
Every stroke is made on a Wacom graphic tablet.
Similar to any other creative craft, progression occurs only by putting in the hours and treating the process as a marathon rather than a quick sprint.
Most of my professional relationships and connections are lengthy and longstanding. I care about delivering good work and people naturally come back as a result.
This has to be my biggest flex, or at least the one that’s the most meaningful to me.
As we’re entering an era where the distinction between traditional photography and AI generated images is starting to fade, various marketing applications are emerging. One such application is combining real product photography with AI generated assets.
For small businesses and local entrepreneurs that don’t have big budgets at their disposal, using AI to generate eye-catching backgrounds could be a smart move that may lead to better sales and higher conversion rates for their products.
If you need promotional material for e-commerce, visuals for social media posts, or eye-catching images for marketing campaigns, AI can be used as a tool to create these assets without the need for an entire production team, special locations, or props.
If you need promotional material for e-commerce, visuals for social media posts, or eye-catching images for marketing campaigns, AI can be used as a tool to create these assets without the need for an entire production team, special locations, or props.
The art of selling fragrances lies largely in crafting an evocative image that captures the essence of the scent itself.
While fragrances cannot be directly experienced through images, AI allows the creation of immersive visuals that can evoke the sensory appeal of your perfumes. Through AI, it’s possible to design serene settings that embody your fragrance’s unique characteristics.
Whether your product is a delicate pendant, a bracelet, or an extravagant diamond ring, it deserves to shine in a setting that enhances the brand’s allure.
Using AI’s ability to create eye-candy high-quality visuals tailored to the brand’s aesthetic, small jewelers and designers can compete on a larger scale without excessive costs.
The cosmetics industry is highly visual, with consumers frequently relying on imagery to decide on their next beauty purchase.
Whether we’re talking about skincare products, shampoos, conditioners, face serums, lipsticks, face powders, or contour kits, using AI to generate appealing visuals could be a great solution for presenting new product lines or seasonal collections.
Accessories are the essential detail that transforms fashion into personal expression. A chic belt, a designer handbag, or an elegant watch, each piece carries its own story.
By leveraging AI-generated visuals, it’s possible to create captivating scenes that highlight the unique features and craftsmanship of your accessories, allowing them to be presented in a way that emphasizes their distinct style and character.
In addition to the advancements in AI image generation, the realm of video creation has seen remarkable progress too, making it possible to craft engaging short videos using only static images as inputs.
By introducing subtle movements to still images, we can transform ordinary visuals into captivating and dynamic experiences. This not only grabs the viewer’s attention but also enhances engagement, making your content stand out more.
The current limitations are the movement control (which, at the moment, doesn’t allow for too much creativity) and the short duration of the video (although it is possible to create loop videos that can go indefinitely).
YOURS TRULY
hi@andrei-ivascu.ro
(+40) 767 642 657
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YOURS TRULY
hi@andrei-ivascu.ro
(+40) 767 642 657
SEND A MESSAGE
